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20-4-2020 | Roundtable ZOOM Why Today’s Turbulent Times Require a New Customer Playbook
€0,00 – €95,00
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Monday 20 april 2020, 5pm – 7pm
Roundtable ZOOM Why Today’s Turbulent Times Require a New Customer Playbook
This time we will be hosting our roundtable session by ZOOM in a two hour session.
Sales success is dependent upon many factors, including sales skills, industry knowledge, your business network, product viability and – not the least – a positive approach to managing daily sales activities. Successful marketing programs are drivenby high-impact messaging, effectivecampaignsand strong value propositions for your target customers. But in today’s turbulent times, you need to throw your standard sales and marketing playbooks out the window – demand generation and sales strategies which were valid four to eight weeks ago have completely changed today.
Roundtable ZOOM WhyToday’s Turbulent Times Require a New Customer Playbook
Sales success is dependent upon many factors, including sales skills, industry knowledge, your business network, product viability and – not the least – a positive approach to managing daily sales activities. Successful marketing programs are drivenby high-impact messaging, effectivecampaignsand strong value propositions for your target customers. But in today’s turbulent times, you need to throw your standard sales and marketing playbooks out the window – demand generation and sales strategies which were valid four to eight weeks ago have completely changed today.
In recent years, B2B and B2C companies have generallyexperienced consistent growth: this is reflectedin marketing and sales playbooksand in management expectationsfor lead (demand) generationand opportunity pipelines. But customer–centricstrategies, valuepropositionsand messaging which have been effective in the past maynowbewildly irrelevant – or in extreme cases – may repel instead of attractyourpropsectsandcustomers.The same is trueforhowyourprospectsandcustomers are purchasing (or not)andusingyourproductsand services.In a recent webinarforCXOs, Mark Roberge, Chief Revenue Officer,HubSpot, recommendstoimmediately review andquicklyadaptyourIdeal Customer Profiles (BuyerPersonas) andCustomer Value Propositionstoreflectthereality of today’s market. This online workshop is designedexpresslyto help you do so.
During this ZOOM Meeting Jennifer van Lent from Digital Doorwayand Jaspar Roos from Playbook Toolkit will guide the discussion and facilitate the online workshop sessions during this Masterclass, answering the following questions along the way:
Are my Ideal Customer Profiles (Personas) and Customer Decision Journeys still relevant, and if not, how can I quickly adjust and validate changes so I can adapt my sales and marketing strategy?
Does my Customer Value Proposition reflect what my prospects and customers need TODAY, and if not, how can I can I rapidly (and with confidence) adapt my messaging?
What skills, resources, best-practices and tools can best help me respond to and serve the needs of my clients?
What sales and marketing activities do I need to focus on which will have the highest impact on new client acquisition and customer retention – both in the immediate future and in the long term?
Leveraging best practices from above, how can I quickly adapt my sales and marketing playbooks so I can be in the best position to retain high-value customers, attract the right prospects, and grow business with new clients?
In advance of thesession, we askyoutopreparea short profile of 2 target customers (including information aboutthe company, industry, organizationalresponsibilityand his/her role in thebuyingcycle). Prior totheworkshop, we willsendyou a digital toolkit, complete withtemplatesand guides, whichyoucanapplyafterthesessionfor practical, real-worlduse.
NOTE!
This session will be in both Dutch and English.
For who? Senior Accountmanagers, Sales Managers, Marketeers, buyers, for everyone who is a buyer, sales, adviser, negotiates, or does something with marketing and/or sales. Actually, this is a roundtable for anyone who wants to continue to develop and level to discuss sales and marketing relevant topics.
Where?
This ’roundtable’ is a ZOOM Meeting (online). After registration you will receive instructions for participating this session.
When?
Monday 20 april 2020
Start program 5pm end program round 7pm.
Nice to know SMEI Sales & Marketing Circle™Memberscan bring one friend/colleague ‘FREE OF CHARGE’.
Note: There is one restriction, this may not be the same friend or colleague.
WARNING!
Places are limited for this roundtable. Full = full, so first come, first served.
