In this session, Willis Turner, SMEI’s Chief Executive Officer will learn you what digital transformation is and how it impacts our brand.
22-11-2022 | Webinar Digital Transformation and its Impact to Our Brand
Beschrijving
Digital Transformation and its Impact to Our Brand
In this session we’ll learn what digital transformation is and how it impacts our brand. By embracing digital transformation we can build a strong competitive advantage while adding value for our customers. Key takeaways from this session will include:
- How digital transformation and other influences are collapsing the buying cycle
- How to align with the customer’s buying preferences in the digital age
- How building empathy into digital pathways can add value to the customer journey
- How we can leverage digital transformation to improve brand equity
“Special thanks to our speaker and President & Chief Executive Officer of US-based Sales & Marketing Executives International, Inc. (SMEI) Willis Turner, CAE CME CSE who sponsors this inspiring webinar“
Where?
Online participation: preferably in an environment where you can concentrate and have a stable internet connection.
Date?
Tuesday, November 22, 2022
Start : 08:00pm to 09:00pm
Duration of session is 60 minutes.
Costs?
Participation online is free.
Participate?
To participate this unique webinar, sign up HERE
There are a certain number of places available…
Note, this webinar is in English language only.
About the Presenter…
Willis Turner, CAE CME CSE, serves as President & Chief Executive Officer of USA based Sales & Marketing Executives International, Inc. (SMEI), the only worldwide professional association for sales and marketing, founded in 1935. As a keynote speaker on leading edge sales and marketing topics, Willis leverages his worldwide business travel and experience to convey an informative and motivating message to his audiences.
Willis is co-author of “42 Rules for Engaging Your Members Through Gamification”, the definitive guide on this leading-edge topic. He serves on the National Advisory Board for DECA Inc. and is a past advisory board member of Kaplan University and the Graduate School of Sales & Marketing Management at Syracuse University. Willis has served as an instructor in the Marketing and Sales Management at the University of British Columbia, Sauder School of Business and is a certified trainer who regularly teaches sales management and marketing classes in China, SE Asia, Europe and the Middle East and has been a visiting lecturer at international universities including the Sun Yat Sen EMBA program and International College of Business and Law, Wuhan, China.
