In this session, Willis Turner, SMEI’s Chief Executive Officer will take you behind the scenes with an in-depth look at SMEI’s integrated marketing campaigns used to develop the customer journey.
23-11-2021 | Webinar Mastering the Customer Journey Through Integrated Marketing
Beschrijving
In this session, Willis Turner, SMEI’s Chief Executive Officer will take you behind the scenes with an in-depth look at SMEI’s integrated marketing campaigns used to develop the customer journey.
You’ll learn about:
- SMEI’s content marketing plan
- Gated content that helps launch campaigns
- Landing page destinations for search, digital ads and social media
- Customer journey mapping
- Integration with LinkedIn Sales Navigator
- Tools you can use to develop your own plan
“Special thanks to our speaker and President & Chief Executive Officer of US-based Sales & Marketing Executives International, Inc. (SMEI) Willis Turner, CAE CME CSE who sponsors this inspiring webinar“
Where?
Online participation: preferably in an environment where you can concentrate and have a stable internet connection.
Date?
Tuesday, November 23, 2021
Start : 07:00pm to 08:00pm
Duration of session is 60 minutes.
Costs?
Participation online is free.
Participate?
To participate this unique webinar, sign up HERE
There are a certain number of places available…
Note, this webinar is in English language only.
About the Presenter…
Willis Turner, CAE CME CSE,serves as President & Chief Executive Officer of USA based Sales & Marketing Executives International, Inc. (SMEI), the only worldwide professional association for sales and marketing, founded in 1935. Under his leadership, SMEI has broadened its scope to establish operations in China, Europe, Mexico, Japan, Vietnam and the Middle East.
As a keynote speaker on professional certification, gamification and leading-edge sales and marketing topics, Willis leverages his worldwide business travel and association management experiences to convey an informative and motivating message to his audiences.
Willis is co-author of “42 Rules for Engaging Your Members Through Gamification”, the definitive guide on this leading-edge topic. He serves on the National Advisory Board for DECA Inc. and is a past advisory board member of Kaplan University and the Graduate School of Sales & Marketing Management at Syracuse University.
Willis has served as an instructor in the Marketing and Sales Management Diploma Program at the University of British Columbia, Sauder School of Business and is a certified trainer who regularly teaches sales management and marketing classes in China, SE Asia, Europe and the Middle East and has been a visiting lecturer at international universities including the Sun Yat Sen EMBA program and International College of Business and Law, Wuhan, China. Willis is a member of the Forbes Nonprofit Council.
