08-05-2017 | Cookery Monday: Improve the Peak Performance of your Sales, Marketing and Finance department.

Beschrijving

Improve the Peak Performance of your Sales, Marketing and Finance department.

After attending this unique inspiring day, you and your colleagues will:

• know how to easily optimise sales, marketing & finance to improve your bottom-line
• have gotten insights on how to improve revenue, profits and customer retention rates significantly with less resources
• know how to align sales, marketing and finance around a mutual perspective in order to get, keep & develop more customers
• look back on an inspiring and fun day that brings you and your colleagues and peers closer together.

This day is especially meant for you if you are a manager or executive in sales, marketing or finance. You will get the most ROI out of this day when you bring a colleague from another department along. This day will help you align activities and will strengthen the team spirit of you and your colleagues.

This business event is called Cookery Monday, because we will take you along in an experience where we will give you some unique recipes to reach your peak performance as a team. Business these days is not about having one or two unique ingredients/methods that will make you more successful. We should instead look at business like running a Michelin Star Kitchen. Success these depends ever more on the chef’s ability to come up with the right recipes to create something amazing. We will give you some great recipes of known and unknown marketing, sales & financial insights as ingredients to propell your business results to a higher level.

What does the menu/program look like?

13:00 – 13:30 Walk-in welcome of participants with coffee & cake

13:30 – 14:45 Key-note One: “Sweet Spot Marketing”, how people in sales & marketing only need to focus on 1% of their customers and prospects to double their profits.

Yes, we will show you it can be done. It’s a different way of looking at your data and combining it with a laser sharp focus on those customers and prospects where you can make a difference.

When sales & marketing departments join forces, based on the insights that will be handed to you during this key-note, your efforts become easier, more aligned and most of all more effective. This key-note will be presented by H. Ben Mastboom, Senior VP SMEI International & founder of the Sales Leadership Academy.

14:45 – 15:00 Healthy Energy Break

15:00 – 16:15 Workshop Two “Customer Profit Hacking”, how sales & finance together can create a roadmap to ‘put the bottom line on top’

For every company, profitability is critical to growth and survival. Profits are necessary to enable companies to invest in the development of customers, products and markets. We specifically look at company profitability as the sum of all profits and losses made on sales to individual customers. However, it is an often-overlooked fact that customers are a source of revenue and profit as well as a source of cost and financial risk. Therefore, the Customer Profit Hacking method addresses two essential questions, which are: (1) How can we more accurately determine to what extent each customer contributes to the bottom line of the company and (2) What is the right allocation of effort and resources to each customer?

Customer Profit Hacking (CPH) is a universal method developed for B2B companies to increase their return on customer investment in a sustainable manner. This original methodology logically links value creation, customer profitability, customer satisfaction and cooperation between departments, ultimately leading to better long-term results for all stakeholders. This Keynote will be presented by one of the authors of the books “Customer Profit Hacking”, drs. Wil Wurtz. He is a highly respected business consultant and thought leader in the international business scenery of Europe and Asia.

16:15 – 17:00 Panel discussion “Selling in the Age of Trump”

Times have changed. Instead of continuous globalization it looks like things have localized; we are dealing with Brexit, countries and parts of society are more and more polarizing, trade deals are being canceled and populists are causing major shifts in the political arena.

How does this effect sales, marketing and finance? Panelists from the international scene will discuss with you as a participant what the challenges are, how to avoid the pitfalls and navigate your way through new realities.

17:00 – 18:00 Happy Hour

18:00 – 22:00 Competitive Team Cooking & Dinner

Not knowing is an opportunity, not acting is stupidity… During the day you will have learned recipes to become more successful with your business. How do you work together with your team and others to make it all come together? In an entertaining and relaxing way you will be put to the test: to cook and enjoy a wonderful three course menu together with other participants under supervision of real chefs. (Optional Guest Tickets also available for your spouse/partner)

For who?
CEO’s, CMO’s, CCO’s, CFO’s,  Sales Managers, Marketing Managers, Senior Accountmanagers, Marketeers and for everybody who has to run a business; have to get, keep and develop more customers; have to make sure that this is being done in an effective, efficient and most of all profitable way.